How to Maximise Dot's Impact
Using Dot correctly will both maximise audience engagement, and also grow your revenues in an incredibly reader friendly way. Below is a guide on how to use Dot correctly for maximum impact.
The 6 Step Checklist
- Widget Position
- Widget Frequency
- Widget Topic
- Widget Type
- Widget Imagery
- Widget Logo
1. Widget Position
Dot widgets are ideally placed both within articles AND sidebar (if you have one).
2. Widget Frequency
1-2 widgets per page is an ideal quantity for most standard length articles.
3. Widget Topic
In-article widgets should be related to article content as far as possible. Well tailored Dot content can typically give a 2x boost to audience engagement.
Sidebar widgets are a great opportunity to offer 'daily' or 'weekly' polls & quizzes, or a more general canvassing of audience opinion. Our clients tell us that understanding their audiences better helps them to create superior content.
4. Widget Type
Where possible use a mix of both polls and quizzes to keep audiences entertained.
5. Widget Imagery
Images are important. Dot offers thousands of royalty free images to use as the perfect background. Take advantage.
6. Widget Logo
Add your logo to widgets for a completely native feel at no extra cost. You can upload your logo within Account > Settings.
Just One More Thing...
A/B Test. Try different questions, colours, placements and topics to see which works best. Track performance with Dot Analytics.