While it's important to be mindful of your advertising budget and not overspend, it's also crucial not to spend too little.
- Competitor advantage: Your competitors with larger budgets may outbid you for ad space, making it harder for your ads to be seen.
- Limited exposure: A small budget may limit the reach and frequency of your ads, which can result in low awareness and impact.
- Ineffective targeting: A small budget may restrict your ability to A/B test effectively, which can lead to low conversion rates and ROI.
Overall, it's important to find the right balance between cost and impact when setting your advertising budget. Don't let a limited budget prevent you from achieving your advertising goals, but don't overspend without a clear strategy to analyse results.