What is targeting by interest?

'Interests' could also be called 'Contextual Targeting'

Contextual targeting is a type of advertising to match ads with the page's context (or theme). This helps to ensure that ads are relevant to the viewer's interests and increase the likelihood of engagement.

For example: NFT projects may wish to promote their campaigns to users who are reading about NFT related content. This is made possible with Interests. 

DOT offers 10 Interest Categories

A/B Testing Interests

Often running several campaigns targeting 2 or more Interest categories can yield performance enhancements over time. 

How To

To find Interests. Go to 'New Campaign' > 'New Campaign' > 'Targeting'